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Growthink Client Funded!

Some good news on the wire today....

Another Growthink client secures a VC round!


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Jeff Jones
Growthink

(310) 846-5006
jeff.jones@growthink.com
www.growthink.com

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This article in Culture-ist Magazine by "Start At The End" Author, Dave Lavinsky shows you.....

How A Football Mindset Can Transform Your Company

Tulane University  How A Football Mindset Can Transform Your Company

BY DAVE LAVINSKY

What is the goal of your favorite professional football team? That should be easy to answer. Their goal is to win the Super Bowl. And every week, their goal is to win that week’s game, so they can get one step closer to the Super Bowl. Importantly, every coach and every player on each football team shares this vision — which allows the team to work as a cohesive unit in pursuing their goal.

Interestingly, having this consolidated vision does NOT give a football team a competitive advantage. Because every other football team is also focused on the same goal. But in business, having a consolidated vision can and will give you a big advantage because most of your competitors are unfocused.

To prove most of your competitors are unfocused, let’s start with your company. What is your company’s 5- year goal? Can you answer this question without missing a beat? And if so, if I asked each of your employees this same question, would everyone give me the same answer? Probably not.

And, importantly, as baseball player Yogi Berra once said, “if you don’t know where you’re going, you probably won’t get there.” Football teams know where they’re going. But do you and your company?

In my new book, Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan, I layout a precise formula to 1) envision the company you want to create and 2) document and follow a plan to build it.

But, let me condense that formula right here into a few simple questions to get you headed in the right direction.

1. How would you like your company to look in five years? Specifically, what will your annual revenues be? What new products and/or services will you offer? And how many employees will you have?

2. What do you have to accomplish in the next year to get on the right trajectory to meeting this five year goal? How much must your revenues grow? What new products or services must you develop? For what position(s) must you recruit and train new employees?

3. What must you accomplish in the next month to get on the right trajectory to meeting your annual goal? How must your daily routine change in order to accommodate creating these new “business assets” (e.g., new products, new employees)?

4. How can you involve your team in creating your longer-term and shorter-term visions so they buy-in to your goals and act like a cohesive unit? And how will you monitor results to ensure steady progress towards your goals?

To build the business of your dreams, you need to start by envisioning how the business will look. I call this “starting at the end.” Next, you need to reverse engineer that vision by creating shorter-term plans and goals that enable you to make continuous progress towards your vision.

Answering the above questions will get you started. Importantly, stick with it. Each month you should measure your results and present them to your team. What went right? What didn’t? And then create your goal and plan for the next month.

There is no such thing as an overnight success in business. Rather, success in business is predicated on knowing what success looks like, and following a plan that ensures continual progress toward it. If you answered the questions above, you’ve already taken the critical first steps. Now be sure to involve your team, and adjust your daily schedule to ensure you continuously accomplish your goals.

For more small business advice, check out Dave Lavinsky’s last article, A Note to Entrepreneurs: Choose Wisdom Over Fear.

Dave Lavinsky 150x150 How A Football Mindset Can Transform Your CompanyABOUT THE AUTHOR

Dave Lavinsky is a serial entrepreneur. He has run companies ranging from consumer products to professional services to websites. Since 1999, Dave has run Growthink, a consulting and information products firm that helps entrepreneurs and business owners to start, grow and sell their businesses, with a focus on business planning and capital raising. Dave is also the author ofStart at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan (Wiley, 2012).

Dave Lavinsky's "Start at the End" #1 Book on Amazon on Entrepreneurship!

Exciting and inspirational stuff!

http://www.amazon.com/Best-Sellers-Books-Entrepreneurship/zgbs/books/2745/ref=zg_bs_nav_b_3_2741

6 Reasons Los Angeles Is Suddenly Booming With Startups

Jessica Alba is an LA startup artist

Los Angeles outranks New York, London, Seattle, Chicago, Berlin and most other big cities in an extensive new report on the world’s top 20 startup ecosystems compiled by researchers at Startup Genome. Only Silicon Valley and Tel Aviv rate higher when it comes to optimum characteristics for launching a business (access to capital, talent pool, market size, work ethic, etc.). L.A. has been a launchpad in recent years for successful upstarts like Hulu, eHarmony, Maker Studios, LegalZoom, ShoeDazzle, BeachMint, Cornerstone OnDemand and more. Why is Los Angeles so hot for startups right now? Here are six reasons:

 


1. The Megaphone

Startup success is all about getting your big ideas seen, heard and into the right hands, and the Hollywood model does that better than virtually any other. Music, movies, TV, video, web, media distribution — it’s all part of the Los Angeles DNA. Access to entertainment players, studios, production teams, equipment and distribution companies means it’s easier to get business idea up and out to consumers faster.

Machinima CEO Allen DeBevoise

Success story:Machinima. An entertainment channel aimed at guys 18-34. In other words, the key Hollywood demo. And with nearly 200 million gamers viewing more than 1.75 billion videos, it’s got the numbers an old-school studio mogul would kill for.






2. The Famous Faces

Kim Kardashian, L.A. Startup Darling

Whether it’s Jessica Alba’s Honest Co. or Kim Kardashian’sShoeDazzle, Los Angeles has the TMZ-worthy names to boost new biz. And let’s be honest: as cool as it is to have a team of Stanford engineers or a PayPal billionaire on your start-up board, having Ashton Kutcher or Justin Timberlake at the table can deliver a lot more hits.

Success story: ShoeDazzle: Founded in Santa Monica with backers like O.J. trial attorney Robert Shapiro and “chief fashion stylist” Kim Kardashian, the subscription-based online commerce site brings the Beverly Hills pampered shopper experience to the sweatpants’d masses.

3. The Money People

Los Angeles angel investors like former Myspace CEO Mike Jones at Science, Chris Sacca at Lowercase capital and individual investors like Lady Gaga’s manager, Troy Carter, have deep pockets and an eye for audacious talent. Attorney turned entrepreneur Brian Lee helps new companies cash up to bridge the divide between Hollywood and Silicon Valley.

Success story: Former Google CIO Douglas Merrill, a Princeton PhD, relocated to L.A. and raised $73 million from investors like L.A.-based GRP partners and others for his startup, ZestCash, as Business Insider reports in apiece on LA.’s startup power players.

4. The Incubators

Bill Gross’s Idealab in Pasadena has been nurturing startup ideas since 1996 but there’s just as much activity lately at L.A.’s MuckerLab, Amplified and Launchpad when it comes to helping new companies find their footing. 

Success story: AtMuckerLab, entrepreneurs participate in a three-to-six month program that includes up to $21k in funding, offices, face-to-face time with bigwig mentors and investors, and hands-on product, marketing, legal and fundraising support. Results: Companies like comedy startup Laffster and Wallaby financial.

5. The Team Spirit

USC, UCLA, Caltech and JPL are geek-rich feeding ponds for tomorrow’s big-fish startups.  Kevin Winston’s Digital LA is the largest networking organization for the digital entertainment industry. Add in coworking spaces, hackerspaces, consulting firms, startup capital events and monthly breakfast lecture series and Los Angeles is an interactive idea hive of startup juju. Take a look at this visualization map of L.A.’s startup scene to see all the connections.

6. The Weather

A view from the Winklevoss's LA pad

Face it. No matter when you’re reading this, it’s probably 72 degrees and sunny right now in L.A. Why would you want to work anywhere else, really? Consider the famous Winklevoss twins. What did they do with their Facebook settlement millions?  They bought a Hollywood hills bachelor pad, of course

David Hochman

David Hochman, Contributor

11/26/2012

WHAT’S YOUR TRAINING SCHEDULE?

There’s an old saying in the boxing world: “Champions don’t become champions in the ring; they are merely recognized there.”  The implication, of course, is that the hard work of winning happens during an intense training regimen.  The blood, sweat, and tears on the gym floor; the relentless planning for every possible scenario; the sacrifice and careful preparation.  This is the stuff that ultimately enables victory.

Professional athletes achieve at the highest levels by spending 90% of their time training and 10% of their time performing.  In most areas of life, however, we do the exact opposite.  In fact, most business leaders, parents, and professionals spend closer to zero percent of their time in thoughtful study of their craft or training for improvement.  Instead, we labor through the days in full-exertion mode and then wonder why we fail to reach our full potential.

Imagine a star tennis player who never trained and only stepped foot on the court during major tournaments.  Or a pro football player who never bothered with conditioning, learning the plays, or running drills with his teammates.  Predictably, these athletes would unravel in a spectacular fashion.  Which is exactly what we do when we fail to commit the time and energy to our own personal development.

While you probably don’t have the luxury of devoting 90% of your days to training, carving out just 5-10% of your time for focused improvement will quickly improve your performance.  If you are in sales, spend a few hours each week in role-playing sessions and carefully practicing your pitch.  If you write code, spend time studying other’s work, attending hackathons, and forcing yourself to solve complex problems.

Simply put, a training regimen will jettison your career to the next level.

Just like the pro athletes who develop a written training program with specific maneuvers and goals, you should be taking the same, proactive approach for your own career.  Reading books, attending lectures (or watching them online), running “drills,” solving practice problems, doing simulations with colleagues, and even trying to decode your competitors approach are all helpful exercises to include in your training plan.  If you have the discipline to improve yourself without the prodding of others, you will quickly fly past those who lack the ambition to push themselves to becoming world-class.

Abraham Lincoln had it right when he said, “If I had eight hours to cut down a tree, I would spend six hours sharpening my saw.”  The sooner you begin the process of sharpening your own “saw,” the faster you will achieve your biggest goals.  The time to get started is now.  Your championship awaits.

http://joshlinkner.com/2012/whats-your-training-schedule/?utm_source=November+26%2C+2012&utm_campaign=What%27s+Your+Training+Schedule%3F&utm_medium=email

Ingersoll-Rand CEO: Find People Smarter Than You

Mike Lamach
Age: 49
CEO of Ingersoll-Rand
CEO since February 2010
WSJ: What were your career ambitions growing up?
Lamach: I was the first one in my family to ever go to college. In college, I worked as a security guard, golf trainer and bouncer (we called them “exit hosts”). I didn’t have any plans to be CEO–I just wanted to make a living. I graduated from Michigan State University with an engineering degree and got a job offer to be a sales engineer at Johnson Controls. The attractive thing was the commission; I had met my future wife and we were going to get married, so it sounded like a pretty good deal.
WSJ: What happened next?
Lamach: It was my first job out of college and I spent 19 years there. I started as a sales engineer, worked my way up to branch management, regional management and then national management. Two-thirds through my time there, I moved to the automotive business, and that’s where I learned about manufacturing. I was traveling 95% of the time, with responsibility for Europe, Asia, South America and South Africa. I lived in Europe and Asia. I moved 13 times; my wife and I moved 11 times; my sons, my wife and I moved six times. We set roots in Detroit, and I did what I did around the world and made it work.
WSJ: How did you advance so steadily within the company?
Lamach: Recognize that everything is about a team. Learn how to take responsibility personally but share success with the team. It’s important to surround yourself with people smarter than yourself. That’s tough for many people. A lot of people worry smart people will steal the spotlight. But the opposite thing happens when you build talented teams. They’ll become your advocate, particularly when you don’t micromanage them.
When young people and college students ask about my progression, I tell them I never worried about career planning or what the next job was going to be. Over time, being moved from position to position, I was able to consistently deliver.
WSJ: Were you ever a micro-manager?
Lamach: There are times when the appropriate thing to do is to get into the details, roll up your sleeves and coach someone through a problem. And there are times when you want to let people figure things out on their own. If you do things in a supportive way, your employees won’t feel micromanaged–they’ll feel like you’re taking interest in their work.
 
WSJ: What are some mistakes you made along the way?
Lamach: I realized through some early failures that you have to protect individuals who might have a dissenting point of view. These people will always tell you the truth and give you the courageous answer, so you really have to give them the power to talk. When you don’t, you let the organization steamroll through those points of view.
WSJ: What’s your recruiting strategy in foreign markets?
Lamach: Ten years ago, 80% of our senior leaders in foreign markets were expats. Today, it’s zero. We’re now developing mid- to late-career leaders outside North America, particularly in Asia. In China, we saw an economic slowdown this past year. The talent there has only known growth in good times, so you have to work with them through a new experience like a downturn.
WSJ: Why recruit locally?
Lamach: We’re allowing them to develop or customize the product to their own market. Also, it’s motivational for people to see a path to senior leadership in their local environment.
WSJ: How do you manage your meeting schedule?
Lamach: Each Monday, I’ll glance at the next 12 weeks of my calendar. If I can’t see a line of sight to what I believe is my role and purpose, then I’ll typically delegate someone else to the meeting.
WSJ: Describe your early-morning routine.
Lamach: I’m an early riser. When the alarm clock rings, I’m able to hit the ground before my mind wakes up. I leave the house by 6:15 a.m. without eating or exercising. But if it was a Saturday, and you told me to go running, I would have no problem hitting the snooze button.
 

The World's Top 20 Startup Ecosystems

New York is beaten by Tel Aviv, LA and Seattle in a new global ranking of the top 20 startup ecosystems

 43
SILICON VALLEY ECONOMY BOOMS

A new report released today by Startup Genome ranks the world’s top 20 startup ecosystems. While there’s no surprise what comes out on top, the overall list makes for some interesting reading.

The Startup Genome used data collected by users of its Startup Compasstool, launched last year, which helps tech companies take a data-based approach to avoiding failure by scaling prematurely. Fifty qualitative interviews were also conducted for the report, which was compiled in association with UC Berkeley, Stanford and Telefónica Digital.

Unsurprisingly, Silicon Valley tops the list, with Israel’s hotbed of innovation, Tel Aviv in second place. Factors considered for the top 20 ranking included startup output; funding; company performance; talent; support infrastructure; entrepreneurial mindset; trendsetting tendencies, and ecosystem differentiation from Silicon Valley. Looking beyond the US, the UK, Canada, France, Australia, Brazil, Russia, Germany, Singapore, India and Chile are all represented in the top 20.

Los Angeles and Seattle take surprise third and fourth place. While either city isn’t short of startups, they’re rarely discussed in the same breath as number five in the list, New York City. LA’s stronger support infrastructure and Seattle’s startup output helped them beat NYC’s talent-rich ecosystem.

Silicon Valley’s influence on some of the cities on the list is strong. 33% of founders in Singapore, and 35% in Waterloo, Canada, have lived in the Valley previously. In Berlin, on the other hand, that figure is just 4%.

While Silicon Valley is still winning in terms of available risk capital in the early stages, where startups are still finding their product-market fit (the report says that even New York City and London have 70% less risk capital available), what the report shows is that it’s possible to build a healthy ecosystem anywhere in the world.

The full startup ecosystem report goes into greater depth about the rise of startup ecosystems around the world. You can download it to read more for yourself. The full ranking is below. Click the image to view a bigger version.

Startup Ecosystem Ranking 2012 730x314 New York is beaten by Tel Aviv, LA and Seattle in a new global ranking of the top 20 startup ecosystems

"Start at the End" Official Pages

Good morning Growthinkers,

I would like to share with you the official website and Facebook page for Dave's newly released book "Start at the End." In the efforts to get this book into the hands of small business owners and entrepreneurs, and to gain recognition for both Dave and Growthink, I would appreciate it if all of you can take a few minutes each day to be active on the Facebook page. Whether it's liking a comment or posting one, anything would help the cause. Also, it would be great if everyone could "like" the page and send/invite some friends to it as well. Successful distribution of this book could open new doors for the Growthink team so let's get excited.

Here is the link for the FB page: https://www.facebook.com/StartAtTheEndBook

Here is the link for the book's website: http://startattheendbook.com/

Thank you all and have a great week!

Very Best,

Dan Ramirez

NEA: VC dollars into education have more than tripled over last five years - here's why

A Crisis in Education is a Terrible Thing to Waste
November 13th, 2012 | By Jon Sakoda

“A crisis is a terrible thing to waste”

– Stanford Economist Paul Romer, speaking to a group of venture capitalists, 2004

The U.S. education system is facing a public crisis of confidence. Students at the K-12 level consistently underperform in math, science and reading compared to peers in China, Japan and Australia1. School tuition is prohibitively expensive for many, and graduates of U.S. higher education institutions today carry more than $1 trillion in collective student debt. Those who do graduate from college often struggle to find long-term employment, spurring some to question whether the return on a U.S. higher education merits the investment—particularly in a difficult economic environment where the quality of classroom education is increasingly threatened by lay-offs, downsized curriculum, and shut-down facilities at institutions struggling to survive. With the prospects for over 75 million students and our economic future at stake, the U.S. has no choice but to confront these challenges. We must reform and revive our education system, and everyone must do their part.

The venture capital industry has a longstanding history of bringing U.S. innovation to market—fueling industries like the Internet, computing, telecommunications, semiconductors, biotechnology, and many more. However, the industry that catalyzed the creation of companies such as Apple, Intel, and Google has been largely absent from the classroom, investing less than 3% of its dollars in education every year. Today’s education crisis calls for more than politics and policy changes, but for a revitalization and re-imagination of our education system for the 21st century. At New Enterprise Associates (NEA), we see a unique opportunity to invest in entrepreneurship and technology in this education crisis and believe that now is the time for our industry to step up and do its part. Working hand in hand with entrepreneurs, we are already seeing amazing results today from schools investing in technology to transform their campuses and classrooms. We are inspired by what teachers and students can do through innovation, and are confident that we are on the brink of a renaissance in education technology.

Entrepreneurs and investors have historically proceeded with caution in education, for two major reasons. First, selling new technology directly to schools is expensive. There are over 100,000 schools in the U.S. alone, with unique and often complex buying processes. Second, measuring the value of new technology in classrooms has been challenging in a sector that has diverse and often subjective methods of assessment. It has been difficult for schools and vendors to demonstrate the efficacy of new learning technologies without prohibitively expensive long-term studies requiring years of data collection. These hurdles have made it difficult for small start-ups to reach economies of scale without significant capital, resulting in only a handful of VC-backed success stories in education over the last 15 years.

These historical perceptions are changing in an industry that is rapidly embracing new technology and reinventing its methods for teaching and learning. Advancements in cloud computing have made it possible to run courses online for free. The mass proliferation of tablets and smartphones has made it possible to introduce new educational content to millions of teachers and students without working through traditional publishers. Furthermore, low-cost bandwidth around the world has made it possible for anyone with an Internet connection to pursue a world-class education. These significant advancements have led to a Cambrian explosion in education start-ups here in the U.S., with VC dollars invested in the sector more than tripling over the last five years.

There are four major themes shaping and disrupting the education industry as we know it today, which we believe create compelling investment opportunities:

1. Disappearing Classroom Walls
The classroom has traditionally been a broadcast-like experience confined to a physical space and time.  Teachers lecture, and students listen and learn (hopefully). Homework is assigned, and class is dismissed. This dated traditional model is being transformed by online and mobile platforms. Schools today are adopting “always-on” virtual classrooms that facilitate interactive learning anywhere, anytime.  Campuses are rapidly deploying wireless infrastructure to support laptops, tablets, and smartphones, enabling teachers and students to bring their own devices to class.  Instructors can host their content online, poll students on their laptops in class to see if they understand key concepts, and adapt their lessons in real-time based on student feedback. Teachers can connect on social learning sites like Edmodo and exchange K-12 content and curriculum with over 10,000 peers at other schools. Students can collaborate any time, day or night, just by touching an app on their phones, and discussion forums can be joined by anyone with an Internet connection. The virtual classroom has transformed how teachers and students engage, both within and beyond physical classroom walls, and has invigorated schools to rethink the way they teach.

2. Democratizing Educational Content
The textbook industry has been traditionally dominated by a handful of major publishers, concentrating control over the distribution of educational content to schools. The emergence of tablets and smartphones, coupled with free distribution channels such as YouTube and iTunes, has created an open marketplace for educational content of unprecedented scale. Schools today can create their own content at low cost, or source content from thousands of publishers offering both free and paid libraries of interactive educational material. As one example, the non-profit Khan Academy today offers over 3,000 free classes and has grown to six million monthly visitors in just four years. EverFi has delivered financial literacy and substance abuse courses for free to more than 4 million students, one of a growing number of companies that are creating quality content online in partnership with corporations and foundations.  Education apps represent the second-largest category in Apple’s app store, with over 70,000 active applications from thousands of publishers. Parents and students now subscribe to education services such as BenchPrep to access hundreds of standardized test prep courses for just $20 per month. This democratization of content enables schools and students to choose the best product, from the best publisher, at the best price, forcing traditional publishers, non-profits, and aspiring entrepreneurs to compete on a more level playing field.

3. Learning from Big Data Analytics
Amazon.com, a pioneer in “Big Data” analytics, can recommend the best products for each customer in real-time based on prior behavior, and can even predict when you will abandon your shopping cart. Using similar technology, schools can improve student outcomes based on personalized learning pathways and can aid struggling students well before it is too late to act.  Using platforms such as Desire2Learn, administrators can aggregate learning analytics at the school district, state, or even national level, enabling best practices and insights to be shared among stakeholders. The State of Tennessee recently demonstrated the power of Desire2Learn’s statewide predictive analytics, lowering their annual dropout rate by 25% across 45 university campuses by looking at historical student data and identifying opportunities for faculty and administrators to intervene.  This is one of the most promising frontiers in education technology, only recently made possible by shifts to more competency-based (or outcomes-based) education (CBE / OBE), standardized curricula (e.g., Common Core) and analytic technologies such as Hadoop.

4. Transforming Local Campuses to Global Institutions
Though the U.S. today is the largest market for education globally, it is far from the fastest growing.  China, India and Brazil are rapidly increasing their investment in education and have national aspirations and mandates to catch up with the developed world. China already graduates more college students with math, science and engineering degrees than the U.S., and Chinese citizens spend 3.5 times more of their disposable income on education than Americans on a percentage basis. The U.S., particularly in higher education, is home to the most respected learning institutions on the planet, and the emerging markets have seemingly insatiable demand to access it. More than one million students have registered for free for online classes through Coursera, which partners with more than 30 leading institutions like Stanford, Penn, and Michigan. Today the vast majority of those students are from outside the United States, forcing schools to rethink the boundaries of their campuses. Technology has made distance learning effective and economically feasible, and schools must embrace a global student market if they are to thrive in tomorrow’s education economy.

These four trends indicate a seismic shift in the education landscape, and they are creating unique opportunities for entrepreneurs and venture capitalists to develop innovative technology that can bring about a critical transformation in education. Through our growing portfolio of companies in this space, we can see what is possible when educators and entrepreneurs work together.  We are not naïve regarding the challenges ahead, and the obstacles that will be faced in reviving our education system. But venture capitalists are by definition optimists, and we believe the technology we are helping to build today will empower the transformation of the education industry over the next decade. We believe we can improve learning outcomes and decrease education costs. We believe in our teachers and our schools. And most importantly, we believe that we must invest in our entrepreneurs and education system to confront and address the challenges we face today. We see amazing opportunity in this education crisis. And, after all, a crisis is a terrible thing to waste.

Jon Sakoda is a partner at New Enterprise Associates (NEA), one of the world’s largest venture capital firms with over $13 billion in committed capital.  NEA’s education portfolio includes BenchprepBridge International AcademiesCourseraDesire2LearnEdmodoEdupathEverfiLearnup, and Subtext.  Jon’s perspectives on VC and entrepreneurship can be found at www.oneblockoffsandhillroad.com or on Twitter@jonsakoda

Dave's Article in FAST COMPANY!

Of course you want employees who are happy, motivated, and productive--who doesn't? Following each of these simple steps will get you where you want to be.

Great leaders make all the difference.

In business, we see the impact of great leaders such as Tony Hsieh, who took the helm of online shoe retailer Zappos.com from founder Nick Swinmurn. Under Hsieh’s leadership, the company grew from $1.6 million in sales in 2000 to more than $1 billion in sales in 2009.

Through many years of research, trial and error, and working with companies of all sizes in numerous industries, I have identified 16 critical ways to motivate your employees. Learn these techniques and adapt as many as possible in your business.

1. Make employees feel they are doing something meaningful.

A recent survey by BNET (which is now part of CBS MoneyWatch) asked the question, “What motivates you at work?”

The results showed that doing something meaningful is more important than money or recognition to your employees. Twenty nine percent of respondents said that doing something meaningful was the most motivating thing about work. Money motivated 25 percent, and recognition 17 percent.

Therefore, the number one way to motivate your employees is to make them feel that they are doing something meaningful. Now, if your vision is to alleviate poverty, as Kiva’s is, getting your employees to feel like they are doing something meaningful is pretty easy. This might not seem quite as simple for the typical for-profit company. But this, too, is relatively straightforward. Establishing your company’s vision and goals--particularly involving your employees in creating them--will motivate them to achieve these objectives and help them feel that they are doing something meaningful.

2. Effectively communicate and share information.

You also must consistently share new information to ensure that your employees make good decisions.

You must always let employees know how the organization is progressing toward achieving goals. Setting KPIs and posting the associated KPI results monthly will allow you to achieve this.

3. Give employees clear job descriptions and accountability.

It is critical that you give each of your employees clear job descriptions and accountability. It’s not enough to just state each role’s responsibilities; rather, you must specify the expected results and tasks. For example, the customer service manager’s described role might be to handle all inbound customer service calls. Their expected results, however, might be to answer all calls within 15 seconds or less, resulting in 90 percent customer satisfaction in telephone follow-up service. Only by specifying roles and expected results and accountability can you get what you want from each employee.

4. Give and receive ongoing performance feedback.

When things do go wrong, don’t blame. You want to replace who questions with howquestions. For example, rather than saying, “Who screwed this up?” say, “How could we improve this process or avoid this in the future?”

5. Have--and show--faith and trust in your team.

Most humans have relatively fragile self-esteem. If you don’t believe your employees can do something, they won’t believe they can either, and they won’t do it. You must have faith in them. You can’t just say you have faith: you need to show you do to enhance their confidence in their ability.

To achieve this, give your employees some autonomy to make decisions. Let them take ownership of challenging projects and decide how to complete them. Although it can be a challenge for almost any manager, you must let them fail sometimes and not get angry about it.

6. Listen to, focus on, and respect your employees’ needs.

You’ve likely heard this before, but it’s worth repeating that in leadership, listening is more important than speaking. I love this quote: “Questions unite. Answers divide.” Asking questions of your team will get them to participate; dictating the answers will cause them to tune out.

7. Provide recognition to worthy employees.

Recognition is an amazing motivator. Adrian Gostick and Chester Elton authored a book called The Carrot Principle in which they discuss a study of more than 200,000 employees that they conducted over a 10-year period. The study showed that the most successful managers provided their employees with frequent and effective recognition. In fact, they found that managers realized significantly better business results when they offered employees recognition in the form of constructive praise rather than monetary rewards.

8. Provide fair compensation and pay for the performance you seek.

First, you must pay a wage that employees believe is fair compensation. Second, you must pay for performance whenever possible. This does not mean 100 percent contingent compensation. It means that you set expectations for base pay while also providing bonuses and clearly defining success. This will compel employees to strive to achieve the goals you have outlined.

9. Foster innovation.

Managers must realize that the vast majority of innovations come from frontline employees. They come from the people who are manufacturing your products or designing your services, who are interfacing with customers, and who are solving problems on a daily basis. As such, innovation must be encouraged.

10. Establish fair company policies that support the company’s goals.

Developing fair company policies that adequately support the company’s goals will motivate your employees even more. For example, you cannot treat attending a seminar as a personal day if you want to encourage continuous learning. Rather, ensure your policies and practices encourage employee feedback, collaboration, decision-making, and so on.

11. Get ongoing input from employees.

You want to invite your employees to help set goals so that they really buy into them. Seek employee input on key decisions and plans on an ongoing basis.

Understand that as the leader, you will make the ultimate decisions and plans. Even if you don’t follow your employees’ advice or take their suggestions verbatim, however, the very act of soliciting their feedback will give you more information and ideas and will make them feel involved.

12. Manage, but don’t micromanage.

Employees do not like to be micromanaged. It’s disempowering. It’s therefore important to distinguish the difference between checking in and checking up on your employees.

Likewise, when managing, don’t dictate every detail of how to complete a project. Remember, employees can’t grow and gain new skills if you’re telling them exactly what to do for every project they work on. They need a sense of autonomy to feel that they’re succeeding.

13. Encourage teamwork.

Most projects you complete will require input from several employees within your organization. Encourage these employees to work as a team rather than a collection of individuals to complete these projects. The easiest way to do this is to set up an initial meeting for the team, refer to them as a team, and give them enough autonomy so they act like a team.

14. Modify your management approach for different types of employees.

Great leaders let the employees they’re managing dictate the management approaches they use. Some employees may need or desire more handholding and coaching, whereas others will want or require less. It’s important to think about each key employee and determine the best way to lead him or her.

15. Give employees opportunities for personal growth.

Because people who get the chance to grow their skills and expertise take more pride in their jobs, you want to encourage employees in your organization to gain new skills. You can do this in many ways, such as providing on-the-job training and other opportunities to teach your employees new skills.

16. Fire people when needed.

The final technique for motivating your team is to fire people when needed. Underperformers can kill an organization; they can become cancers. When other employees see these individuals getting away with underperformance, then they start to underperform. Therefore, firing--as long as you explain to your team why people were fired--can actually motivate your employees.

Excerpted with permission of the publisher, Wiley, from Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan by David Lavinsky. Copyright (c) 2012 by David Lavinsky. This book is available at all bookstores and online booksellers.

Author Dave Lavinsky is the cofounder of Growthink, a consultancy that helps entrepreneurs and business owners identify and pursue new opportunities, develop new business plans, raise capital, and build growth strategies.

Check out the article below!

http://www.fastcompany.com/3002877/employee-motivation-checklist