The recent International Consumer Electronics Show (CES) in Las Vegas featured more than 3600 exhibitors and was attended by over 170,000 people, both show records. It’s a trade-only event for the consumer technology industry and not open to the general public. Exhibitors include many startups up to Fortune 500 companies like Ford, pictured below.
Ford’s display was over 25,000 square feet, featured a live jazz band, and had a 250 square foot video screen behind the band. It was estimated Ford spent over $1 million on their CES display.
Among the hottest products
on display were drones. Over 80 exhibitors featured drones, a 500% increase
In the midst of the intensity of commerce, one exhibitor still found time to honor the victims of the French terror attacks.
Virtual reality was immensely popular. Occulus had a huge display and offered virtual reality demonstrations which were easily among the top three experiences of those attendees who often waited hours to participate.
CES 2015, for the first time, featured a separate Bitcoin area with 11 exhibitors (in 2014 there were only two Bitcoin exhibitors). Two of the Bitcoin exhibitors, Blockchain and BitPay, have each received over $30 million in investor funding.
CES is the world’s largest trade show. It would be impossible for one person to even walk by every exhibitor’s display during the four days of the show. It gives one an idea of just how massive the US economy is and is a great gauge of what consumers want. New products and services offered by startups give a glimpse into a fast-changing future which promises to be amazing and profitable. At CES, the spirit of entrepreneurship is front and center. That is a great sign for the American economy.